Marketing

“To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves.”

Michelle Stinson Ross

Managing Director of Marketing Operations, Apogee Results

What Is a Brand Style Guide?

A style guide is simply the documentation of your brand identity, presented in a format that makes it easy to apply the identity to any content you create. From your logo to your brand voice, it’s a toolkit to help you present a consistent, cohesive brand to the world.

Template in Document folder

* 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles.

*Your website is also the perfect place to show off any professional certifications or awards your business has.

* To attract new customers, and one of the best ways to do it is by making yourself visible on Google.

*You can show potential customers what they’ll get  by displaying high-quality photography on your website.

* Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof.

* A website is a great place to make your contact information easily available to potential customers.

*A website lets you embed maps directly into your content.

* Establish yourself as a leader in your field by building a high-quality website first.

Social Media Channels

Instagram

Long the home of influencers, brands, bloggers, small business owners, friends and everyone in between, Instagram has topped well over 1 billion monthly users. If you’re wondering whether a meaningful segment of your audience spends time on the platform, the answer is almost surely a resounding yes.

 

YouTube

YouTube hails as the second most popular search engine in the world today, right behind its parent company, Google. If your business could benefit from producing video tutorials or walkthroughs, visually-driven instructional content, product reviews or interviews, then this social media platform is a must for reaching their more than 2 billion monthly users.

 

Facebook

With nearly 2.5 billion monthly users, Facebook is hands down the largest social media site in the world. While that practically ensures at least some of your audience regularly uses the platform, it’s developed a somewhat negative reputation amongst younger users that are increasingly turning to other alternative sites.

 

TikTok

This new kid on the block is less than two years old, but received over 1 billion downloads of their video-based app during their first year of operation. Today, TikTok reportedly sees over 800 million monthly users, which instantly places it amongst the top social media platforms in the world in terms of sheer user figures.

Pinterest

Pinterest has become a very popular social bookmarking tool for saving ideas and finding creative inspiration when it comes to everything from cooking to DIY home projects, vacation ideas, interior design, business and everything in between. With an audience predominantly consisting of adult women, this social media platform is also often cited as a crucial part of the product discovery journey.

 

Content Calendar

Social Media content

No matter what your goal is, we got to have a plan everyone needs a plan!! In the document section there is a 2022 content calendar prepared just for a microgreen business follow it along and see what happens.

Where are all the customers at?

FARMERS MARKET

Usually very competitive to get a spot and depending on the socio economics of the community the markets are either a huge success or you have to do a lot of educating.

Businesses

Companies easily love to provide a value added concept to their employees at no cost to them, so its beneficial to reach out to HR and see if they would consider adding it to there wellness initative. Insurance companies love it as well.

Senior Centers

The elderly love working with microgreens, and it helps them get their nutrients in

Gyms

We supply local gyms who offer micros to their members, the gyms gets a fun value added product and we get to market to our customers.

Online

Selling micro green products online gives great exposure to your microgreen business to potential people you would not normally reach.

RESTARAUNTS

The first place where to sell microgreens should be your local restaurant. This is the easiest way to make your first sale and potentially long-term customers.

DISTRIBUTORS

Distributors may have connections to a retail food establishment that could sell your fresh microgreens.

HOME DELIVERY

We deliver in the middle of the night between 5 – 7am our customers love waking up to fresh greens

STORES

I find that offering salad greens to be the highest chance of success. Perhaps another avenue is offering organic microgreens.

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