Marketing
“To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves.”
A style guide is simply the documentation of your brand identity, presented in a format that makes it easy to apply the identity to any content you create. From your logo to your brand voice, it’s a toolkit to help you present a consistent, cohesive brand to the world.
Template in Document folder
* 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles.
*Your website is also the perfect place to show off any professional certifications or awards your business has.
* To attract new customers, and one of the best ways to do it is by making yourself visible on Google.
*You can show potential customers what they’ll get by displaying high-quality photography on your website.
* Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof.
* A website is a great place to make your contact information easily available to potential customers.
*A website lets you embed maps directly into your content.
* Establish yourself as a leader in your field by building a high-quality website first.
Content Calendar
Social Media content
Where are all the customers at?
FARMERS MARKET
- Selling at farmers’ markets allows growers to connect directly with consumers who value local, fresh produce. Customers at farmers’ markets appreciate the story behind the product, the sustainable practices of local farmers, and the opportunity to purchase the freshest possible produce.
Businesses
Companies easily love to provide a value added concept to their employees at no cost to them, so its beneficial to reach out to HR and see if they would consider adding it to there wellness initative. Insurance companies love it as well.
Senior Centers
The elderly love working with microgreens, and it helps them get their nutrients in
Gyms
We supply local gyms who offer micros to their members, the gyms gets a fun value added product and we get to market to our customers.
Online
Selling micro green products online gives great exposure to your microgreen business to potential people you would not normally reach.
RESTARAUNTS
Microgreen growers seek partnerships with a diverse array of restaurants that emphasize fresh, high-quality ingredients. Ideal restaurant customers include:
Fine Dining Establishments:
- Chefs at these establishments are always on the lookout for premium, aesthetically pleasing garnishes that can elevate their dishes. Microgreens, with their vibrant colors and intense flavors, are a perfect fit.
- These restaurants value the unique textures and taste profiles that microgreens add to their gourmet meals, enhancing both presentation and flavor
Health-Conscious Eateries:
- Establishments such as juice bars, vegan cafes, and health-food restaurants are keen on microgreens for their nutritional benefits.
- They appreciate the addition of microgreens in smoothies, salads, and wellness bowls to boost the nutritional value and visual appeal of their offerings.
Farm-to-Table Restaurants:
- These restaurants prioritize locally sourced, sustainable produce. Microgreens align with their ethos of freshness and environmental responsibility.
- They often change their menus seasonally, offering growers opportunities for ongoing, flexible collaboration.
DISTRIBUTORS
Distributors are key intermediaries in bringing microgreens from growers to a wider market. Ideal distributors for microgreen growers include:
Specialty Produce Distributors:
- Distributors who focus on high-quality, unique produce items are excellent partners. They understand the niche market for microgreens and can effectively market them to suitable buyers.
- These distributors often have established relationships with premium restaurants, gourmet grocery stores, and other high-end clients.Organic Produce Distributors:
Such distributors can help growers access markets where consumers are willing to pay a premium for organic, locally grown microgreens.
Gourmet Food Distributors:
These distributors focus on supplying high-end culinary products to upscale markets. They recognize the value of microgreens in enhancing gourmet dishes and can position them as a luxury item.
- Distributors specializing in organic produce are highly valued. They cater to a customer base that prioritizes health, sustainability, and organic certification.
HOME DELIVERY
Microgreen growers are increasingly tapping into the home delivery market to reach health-conscious consumers directly. Ideal customers in this segment include:
Subscription Box Services:
Customers who subscribe to meal kits or fresh produce boxes are ideal targets. They appreciate the convenience of receiving fresh, high-quality ingredients delivered to their doorsteps.
Microgreens can be included as a regular feature in these boxes, promoting their use in everyday cooking.
Health-Conscious Consumers:
Home cooks who enjoy experimenting with fresh, unique ingredients will find microgreens an exciting addition to their kitchens.
Individuals focused on nutrition and wellness are prime customers. They are likely to use microgreens in salads, smoothies, and as garnishes to boost their meals’ nutritional content.
Urban Dwellers:
They value the freshness and quality that home delivery services can offer compared to traditional grocery stores.
City residents, who may lack easy access to fresh produce, appreciate the convenience of home-delivered microgreens.
STORES
Microgreen growers target various types of retail stores to reach a broader customer base. Ideal store customers include:
Gourmet Grocery Stores:
Customers frequenting these stores are often willing to pay a premium for top-tier produce.
These stores cater to food enthusiasts and chefs looking for unique, high-quality ingredients. They provide an ideal platform for microgreens, positioning them as a premium products.
Health Food Stores:
Their customer base is already inclined towards nutritious, fresh, and organic foods, making them a perfect match for microgreens.
Stores focusing on organic, natural, and health-oriented products are prime locations for microgreens.
